HOW STARTUPS CAN COMPETE WITH BIG BRANDS FOR MEDIA ATTENTION

When you’re a startup fighting for attention in a noisy, crowded market, it can feel like the media only cares about the big players. The Amazons, Apples, and Googles of the world dominate headlines—not just because of their size, but because they’ve built decades of influence, resources, and brand recognition. But here’s the good news: st